Onesheet was accepted into the SXSW Music Accelerator!

onesheetapp:

From the SXSW site:

More than 670 companies submitted their web-based products to the fourth annual SXSW Accelerator Presented by Microsoft BizSpark. Competition was tough and we’re extremely grateful for all of the great submissions we received this year. Congratulations to the Music finalists who will be showcasing their products Wednesday, March 14 at the Austin Convention Center in Downtown Austin.

Source: onesheetapp

I recently connected with Tim Jahn of Entrepreneurs Unplugged (based in Chicago) to catch up. I’ve done a few interviews before with him, but it’d been about a year. Here’s the interview.

Chill, learn to count your clicks

I promise this will be quick. I just have one little UX annoyance to point out. It won’t be quite as long or detailed as last time.

There’s a new app in town called Chill. It’s seeing some impressive growth and lots of excitement. Heavily (heavily) inspired by Pinterest, it’s a site where you can post videos that you like for your friends to see, and re-post videos friends have posted, etc.. It’s fun. Well designed, etc…

But there is one small detail in their emails that unfortunately makes Chill, well.. an asshole. In the emails sent for new follower notifications, it says this:

Read the message in the bottom right. “Want to change your email settings? Change them with one click”. One click. But, when you click that link (which in my opinion counts as the one click), you are directed to this page:

BAH! Look at all that crap I’m subscribed to!

Try to find the “Unsubscribe from all” or “Deselect all” button.  Nope, not there. In order to avoid Chill’s email overload, I need to uncheck every box. Turning “one click” into “eight clicks”. Very annoying on a mobile device, and in general.

Chill, fixing this is very simple. Just add a big, pink “Unsubscribe from All” button next to Save Settings and change your email to stay “Want to change your email settings? Quickly change them here”. Done.

Or even better, don’t auto-subscribe me to all this in the first place.

And I’d also do what Ethan suggests:

Onesheet is a finalist for a TechCrunch Crunchie

onesheetapp:

I’m honored to announce that the Onesheet community has voted us a finalist for “Best Bootstrapped Startup” for the TechCrunch Crunchies.

Thank you so much.

If you’d like to vote, click the link above, or click here.

Source: onesheetapp

Pleasant surprise to see The Next Web review PhotoPile last week.  thenextweb: PhotoPile gives you a well designed presence for your Instagram photos, and lets people discover everything you’ve filtered and shared using the app. Just authorize the app, and you’ll be presented with your own page that looks something like this: (via This Is What Your Instagram Profile Should Look Like)
Pop-upView Separately

Pleasant surprise to see The Next Web review PhotoPile last week. 

thenextweb:

PhotoPile gives you a well designed presence for your Instagram photos, and lets people discover everything you’ve filtered and shared using the app. Just authorize the app, and you’ll be presented with your own page that looks something like this: (via This Is What Your Instagram Profile Should Look Like)

Source: thenextweb.com

Redesigning the Uber Surge Pricing Screen

Uber is awesome. My wife and I have been happy customers for almost 2 years. It’s been a joy to use.

Last night, however, we experienced our first really negative experience with Uber when we got a ride home from a friend’s house. We could have walked, as it’s only about a mile, but it was late and we were tired. Normally the price would have been $15. Last night, for our 2 minute and 16 second ride, we paid $75. We were shocked.

It was New Years Eve, so Uber had variable pricing in effect (which they unfortunately call “Surge” pricing). Historically on these nights, Ubers cost about 2x more than normal. Last night, however, they tried something new. They used full variable pricing, where throughout the night, prices fluctuated freely. There wasn’t a cap.

When variable pricing is in effect, this screen pops up after you request a car explaining that prices will be higher. (source: Uber)

We weren’t the only ones shocked at the price of our ride. There are tons of people reporting surprise on Twitter. Here are some:

So what happened? Is Uber really evil? No. Are all these people crazy? No. Is Uber to blame. Partially.

When you read into a lot of the comments, people aren’t actually pissed that Uber is charging more. Most understand the need for variable pricing. They are pissed that it wasn’t clear how much the ride would cost.

This actually is good for Uber. It means that if they improve their messaging, this problem should go away.

In my opinion, the root of the problem is 100% the screen that attempts to explain the pricing. Although technically it does show the rate, it’s not clear enough to the user about what’s really happening. Here are the two biggest issues:

  • The most crucial piece of information, the rate increase, is buried in a sentence, making screen requires more than a glance to get the important information. It’s hard to expect this from your users when most are probably tired and/or drunk.
  • The rate isn’t relatable to most users. “6.25x” is kind of arbitrary without some kind of data point about what that might mean in actual pricing.

I decided that instead of bitching about my insanely expensive ride, I’d try to be productive and show an example of how I’d redesign the screen. The main goals are:

  • Hit the user over the head with the higher rate by making it big and bold.
  • Relate to them about what the rate really means by putting an actual dollar amount on the screen. Since Uber has a minimum ride price, I used that. This way, the user knows that they’re going to have to pay at least that much.
  • Make the user click a button that reconfirms the rate.

Here’s the very rough mockup:

Will moving the design this direction completely erase all confusion. No. That’s impossible. But I think this makes things a LOT clearer and I guarantee that Uber would see significantly less complaints.

UPDATE: Someone pointed out that we should have known our $15 ride would cost $75 when we saw the 5x. What happened was, we called an Uber at 2.5x and there was an issue. Minutes later, we called another, but because we had just called one, we didn’t read the paragraph again, assuming it was still 2.5x. But it had jumped to 5x. That was our fault, but if the screen was designed to make the rate stand out, we would have seen the change.

Everyone gets their hair cut. An interesting perspective on holiday shopping.

This was forwarded to me today by Elle, and I wanted to share it. The summary is: Instead of buying gifts manufactured in other countries this holiday season, buy people gift certificates and goods from their local merchants, restaurants, cleaning services, etc…

While I dont think the post needs to be so anti-China (plenty of great US companies outsource some things to China), I think the overall point is nice and worth sharing.

Christmas 2011 — Birth of a New Tradition

As the holidays approach, the giant Asian factories are kicking into high gear to provide Americans with monstrous piles of cheaply produced goods — merchandise that has been produced at the expense of American labor. This year will be different. This year Americans will give the gift of genuine concern for other Americans. There is no longer an excuse that, at gift giving time, nothing can be found that is produced by American hands. Yes there is!

It’s time to think outside the box, people. Who says a gift needs to fit in a shirt box, wrapped in Chinese produced wrapping paper?

Everyone — yes EVERYONE gets their hair cut. How about gift certificates from your local American hair salon or barber?

Gym membership? It’s appropriate for all ages who are thinking about some health improvement.

Who wouldn’t appreciate getting their car detailed? Small, American owned detail shops and car washes would love to sell you a gift certificate or a book of gift certificates.

Are you one of those extravagant givers who think nothing of plunking down the Benjamins on a Chinese made flat-screen? Perhaps that grateful gift receiver would like his driveway sealed, or lawn mowed for the summer, or driveway plowed all winter, or games at the local golf course.

There are a bazillion owner-run restaurants — all offering gift certificates. And, if your intended isn’t the fancy eatery sort, what about a half dozen breakfasts at the local breakfast joint. Remember, folks this isn’t about big National chains — this is about supporting your home town Americans with their financial lives on the line to keep their doors open.

How many people couldn’t use an oil change for their car, truck or motorcycle, done at a shop run by the American working guy?

Thinking about a heartfelt gift for mom? Mom would LOVE the services of a local cleaning lady for a day.

My computer could use a tune-up, and I KNOW I can find some young guy who is struggling to get his repair business up and running.

OK, you were looking for something more personal. Local crafts people spin their own wool and knit them into scarves. They make jewelry, and pottery and beautiful wooden boxes.

Plan your holiday outings at local, owner operated restaurants and leave your server a nice tip. And, how about going out to see a play or ballet at your hometown theatre? Musicians need love too, so find a venue showcasing local bands.

Honestly, people, do you REALLY need to buy another ten thousand Chinese lights for the house? When you buy a five dollar string of light, about fifty cents stays in the community. If you have those kinds of bucks to burn, leave the mailman, trash guy or babysitter a nice BIG tip.

You see, Christmas is no longer about draining American pockets so that China can build another glittering city. Christmas is now about caring about US, encouraging American small businesses to keep plugging away to follow their dreams. And, when we care about other Americans, we care about our communities, and the benefits come back to us in ways we couldn’t imagine. THIS is the new American Christmas tradition.

UX Critique of Path 2

Path has gotten a lot of well deserved praise for the release of Path 2. It’s a beautiful app, that really pushes the envelope when it comes to mobile experiences. Their whole team should be congratulated in created something that stands out in a sea of endless apps.

I think it’s a great app, but I do have a few critiques. While mentioning some of my thoughts to a friend yesterday, she encouraged me to capture them somewhere. So, here’s a quick summary about the things that I love, as well as the things that I think need some improvement.

 

Delightful Details

Path is filled with little nuggets of joy. Here are my favorites, in no particular order.

1. The “Cover”


We are constantly asked to represent ourselves with an avatar, which is usually a headshot. A few months ago, when Facebook started rolling out Timeline, they added the ability to add a “Cover”, which they describe as:

We’ve found that people have a better experience viewing your timeline when they see a cover that is as unique and individualized as you are. This helps people learn more about you.

Path was inspired by this, because they’ve added it to Path 2, and it’s effective. It has a similar effect as it does on Facebook, where it makes the page feel a lot more personal. When you view a user’s path, you are greeted by a nice image that’s different for every user. The pull down interaction is also nice, revealing more of the cover.

2. The Navigation


Path 2 joins other apps following a fairly recent trend in replacing the traditional iOS navigation at the bottom of the screen with a button in the upper left that slides the whole page of content to the right, revealing a navigation list below. This also must have been inspired by Facebook’s latest app (which I’m told in turn was inspired by Twitter’s original iPad app) because it’s nearly identical. Regardless, it’s great, and I’ve already started using it in several upcoming projects. It saves room on the screen and gives you more room for detailed navigation.

3. The + (Add) Button


This is a great, inventive way of simplifying the addition of content for a user. Originally, Path was just a place to post photos and videos. In Path 2, the users can additionally post where they are, what music they’re listening to, who they’re With, if they’re going to be/waking up, or just what they’re thinking. To simplify this, Path uses a simple + button in the lower left, which pops open a bunch of options of things to add. It’s simple and delightful.

4. The + (Add) Button Animation

A delightful detail of the + Button is the way the icons appear and disappear. The Path team could easily have had the icons fade in, but instead they have them fly out from the +. But pay attention to HOW they fly out. They all don’t come out at the exact time and at the same angle. There is momentum for how they come out and a different speed for each depending on what order they are in the list. When they find their position, there’s a bit of a bounce. When they retreat back into the +, they spin and accelerate home. It’s delightful, surprising, and elegant. Huge fan of this small detail that really makes the app feel alive.

5. The Scrolling Clock


Another small detail is the scrolling clock that appears on the right side of the screen as you scroll through the information. Not only does it keep track of the time numerically, but there’s a small analog clock with minute and hour hands that spin as you scroll.

Why is this brilliant? Because it allowed the team to leave out timestamps for all the updates (besides the asleep/awake ones). This means the whole interface is less cluttered and the really meaningful content is prioritized. I really love this detail.

6. The animation when a moment is added


When you add anything, it appears on your path. There are a few different ways the Path team could have done this. The easiest would have been to just refresh the path and suddenly the new item was at the top. To make it sexier they made it slide down, which feels a little less less jarring. Still, that’s not that unique, so they added a tiny detail that I love.

Under the user avatar, there’s a small white dot. When you add an item, the text part of your new moment is added to the path in a slideDown animation, but the icon that represents it (if there is one) pops out of that white dot and joins the text of the moment below. It’s subtle, but a really nice way of highlighting the icon and again, just makes the app feel more alive.

Improvement Opportunities

There are actually a lot more little details I love, but let’s get to things I think could be improved. Instead of just bitching, I made sure to at least include a suggestion with each criticism.

CAVEAT: I know that most of these comments can be challenged by “You’ll get used to it.” While I understand that, I think initial user experience is incredibly important. If people feel confused at first, they might not give it enough time to get used to it. Apple’s new operating system has reverse scroll, which some people hate, but you get used to it. But that’s an operating system. People can’t just close and delete the operating system. They’re stuck with it. Mobile apps are different.
 

1. Remove Swipe Left/Right on Path Gesture


In most apps, when you swipe left/right, it brings up the opportunity to delete the item you swipe (try this in Mail, Voicemail, Evernote). In my mind, that’s a standard behavior, and it’s hard to mess with standard behaviors. But in Path 2, it’s different. If you swipe on an item in a Path (let’s sat you want to delete something you’ve written), it shifts the whole screen to the left or right, showing you the friends/navigation menus. This is weird. 

My suggestion: I’d rather swipe have no response on the path that move the entire Path out of the way. I’d just leave the way to access the friends list and navigation at the top.
 

2. Pull Foursquare Checkins

Even though I wasn’t a big Path user, I’m willing to give Path 2 another chance. But the more it can integrate into my existing behavior the better. I use Foursquare. So do 15 million other people. We’re already used to checking in using Foursquare, and although I know Path would love if we all changed our behavior to use Path as our checkin app of choice, until we get there, Path should pull our Foursquare checkins. That way, even if the user isn’t using Path actively, their content is still shared with their friends in this network. I checked into 5 places last night alone with Foursquare, but didn’t open Path until I got home. If there was a connection, the people who did open Path would have seen my activity.

Over time, maybe Path can change their behavior and we will push to Foursquare from Path as default, but I think it’s a bad idea to expect all these users to change their behavior right away.

My suggestion: Give me a toggle to let Path pull Foursquare checkins and then over time show me why I should use Path instead.

3. Explain to me what Friend Requests mean


Path is known for its 150 friends limit. So that means accepting friend requests is a bit different than on Facebook where there is no limit. When I opened the app, I see that I have a bunch of friend requests of people “who would like to share”. But I don’t know what accepting these requests means.

When I click Add, am I saying “They can share their path with me” or “I would like to share my path with them”? What if I want to see their path but don’t want them to see mine (because I’ve reached my limit)? If I click the X, does that mean I’m not going to show them my path, or I don’t want to see their path?

Overall, the friend limit is confusing. But helping the user understand exactly what’s going on is important, and I think there’s some missing info here about exactly what a friend request is. Especially when people consider their Path information more private than other services.

My suggestion: Add more explanation in the text at the bottom of the list, and potentially move it to the top depending on user feedback.
 

4. The avatars are really small

It seems like for whatever reason, a lot of my friends use different avatars on Path than they do in other social networks. This is awesome, but has led to a lot of confusion. Why? Because the avatars are tiny. For the past 3 days, I’ve had two friends completely confused because their photos aren’t close up. I’m finding that I need to click on avatars a lot more often in this app than any other to understand who these updates are from. Yes, over time this will probably get easier, but it’s an issue I immediately noticed and in Day 5 am still confused by constantly.

My suggestion: I’m not sure. This is such a big design decision that it’s not an easy thing to resolve. 
 

5. My updates look like my friends updates

(I’m the 4th one down)

Somewhat related to #4 is how my updates appear compared to my friends’ updates. In a lot of apps, the logged in user’s activity is slightly different than everyone else. In iMessage/GroupMe, when I send a message, my avatar is on the right, while everyone else’s is on the left. In apps where this isn’t the case, such as Facebook Messenger or Twitter, my name is clearly written above the update.

In Path, it just shows the avatar of the person and then puts an action statement next to it. For the first few days, I thought this statement was describing me, and the object of the statement was the avatar. For example, if the statement said “Friends with Steve” next to an avatar, I interpreted that as “You are not friends with Steve, whose photo is to the left”. But it doesn’t mean that. It means “the person in the photo is now friends with Steve.” I think this is confusing. I’m sure I’ll get used to it, but I think it’s an odd way to represent this information, especially when I don’t recognize the person in the photo because of what I brought up in #4.

My suggestion: I wish it either had my updates in a slightly different color/format, or just said “Alexia is now friends with Steve”. I know that would clutter the interface a lot, but might feel more personal and would definitely be more clear.


6. The Smiles


I know Path’s smiles are a signature design piece, but they still confuse me. What’s the difference between a smiley face, and an open mouth smiley face with a wink. I wouldn’t be confused if the mouth was the same in both, but I honestly still don’t know which means “more happy”. Although maybe it’s not about more happy. Maybe the winking one means “I’m laughing, but also scandalous”. Last night at dinner, some friends mentioned they heard the face with the circular open mouth meant “laughing” where I always thought it meant “Oh no!”.

And then there’s the heart, which is clearly the biggest happy, but it’s over next to the frown. Why isn’t it on the left?  Again, another small detail, but it’s confusing. I’ve heard more than a few people mention this, especially people seeing the app for the first time.

My suggestion: I’d just reorder them. Heart, Smile, Wink, etc… Give some kind of order to them for people who dont get it. Or see if there’s a way to explain this somewhere.
 

7. The Count

On the Path, it shows a smile and a number (see photo in #6). Most people would think this means “This moment has 12 smiles”. But it doesn’t. It means “This moment has been seen 12 times. Click here to choose a smile”. To me, those things should be separated in some way.

My suggestion: Just show the count, and when the user clicks, they can choose a smile.
 

8. Add an Alarm to the Sleep action

The whole “I’m going to sleep” and “I just woke up” updates are very cute. And I think they’re actually really novel and useful. I’ve seen people using them over the past few days, but I’m pretty confident that without some kind of automation, this behavior will start to disappear. Why? It’s just a really weird behavior to tell an app when you’re going to sleep and waking up. 

But Path has an opportunity here. If they were to add an alarm in their app, I’d probably replace the Alarm Clock on my phone with Path. Why not? If it performs the same function, then I’d at least try it out. It wouldn’t ask me to take any more steps in my routine, and if it was just as easier, it’d change my behavior, especially if there was a benefit to sharing with this with my friends (which is yet to be seen).

What’s another reason this would be useful? When it goes off in the morning, I wouldn’t have to post that I’m awake. Path would know that.

But the biggest win of all here? I’d literally start my day IN Path. I wouldn’t need to launch the app. I’m already there. Of course if I’m already there, I’ll probably scroll through the updates. Most people start their day catching up with information on their phone. Path could by default be the start of my day.

My suggestion: Add an alarm clock. And don’t delay this so it can be spectacular. Just make it useful and start simple. Launch this as quickly as possible.
 

9. At least add “Auto Awake Updates” with the accelerometer.

If I’m not in the app, asking me to launch it and click “I’m Awake” in the morning is a bit much. Instead, I think Path could do that automatically. Note: I have no idea if iOS allows this.

My suggestion: Use the motion of the phone to post an update when I wake up. The phone knows what timezone I’m in, and can make a general assumption if they phone has been sitting still for more than 5 hours, and suddenly it moves between the hours of 5 AM and 10AM, that this would most likely mean the person has woken up. I’d totally turn on a toggle that would post “I’m awake” to Path when this happens. But of course, #8 would be a much stronger way to go.

[ADDED] 10. Hidden Comments

Jeffrey mentioned something else in the comments that reminded me of something that was confusing to me as well. Comments. It’s not immediately clear that to make a comment, you need to click the smily face/count. Not sure what the best interaction would be here, but somehow showing that that area is also for comments would be helpful.

 

Okay, that’s probably enough for now. Again, I love the direction of the app. The team did a phenomenal job. This is just some initial feedback from a really nerdy entrepreneur who really cares about how a user initially experiences a set of interactions. Hopefully it was at least interesting to read. Post any additional feedback in the comments.

A simple, impactful message by Steve Jobs:

When you grow up you tend to get told the world is the way it is and you’re life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

Once you learn that, you’ll never be the same again.

The Foundations Of A Startup Community

This post originally appeared as a guest post on TechCrunch.

For the past few months, my wife and I have been traveling and meeting startups around the world. We’ve met entrepreneurs in Tokyo, Thailand, India, Israel, and Istanbul. In the next week we’ll be meeting with a community leader in South Africa. It’s been fascinating.

In addition to meeting with the teams, we have been leading Q&A sessions with larger groups. The discussion always includes the group asking “how do we make our startup community as strong as Silicon Valley?”

It’s an important question, as a lot of the startups’ success in Silicon Valley can be attributed to the strong community. However, that community has been growing and maturing for over 40 years. So when people ask about how to replicate it, I try to direct the conversation back to the foundation of the community.

These are the elements I think are important to seed a startup community:

Support

There are a lot of places where starting a company isn’t seen as an exciting and inspiring pursuit. In fact, in places like Japan, we learned that becoming an entrepreneur is seen as an unwise and ill-informed decision. This kind of environment makes launching a startup, which is already an incredibly difficult task, near impossible. The founders needs to find a way to feel supported. If they don’t feel support, they won’t make it through endless 18 hour days. In places where support isn’t the norm, founders need to find ways to support each other until the rest of the community comes around.

Collaboration

One of the best things about having co-founders is it gives an entrepreneur other people to bounce ideas off of and work through problems with. But in good startup communities, this kind of collaboration isn’t limited to internal conversations. Founders of different companies should constantly get together to share their experiences and help each other. Especially in newer entrepreneurial communities, it’s incredibly important to pool knowledge, instead of everyone figuring out everything on their own. This can happen in any form, whether it’s late night hack sessions or weekly breakfasts. Figure out what works for your community and then get together and talk.

Transparency

When collaborating, transparency is a must. In many places, people are afraid to talk freely about their ideas, figuring that someone might steal what they’re working on. In more mature startup environments, we’ve learned that this shouldn’t be a concern. The risk of someone stealing your idea (which I’ve never seen happen) is almost always offset by the huge amount of value you get from sharing what you’re working on and asking for feedback. So when you get together to talk, really talk.

Embrace Failure

It’s human nature to talk about your successes and hide your failures. After all, why tell people what you’re not good at? Why admit you didn’t do something well? In startup communities, it’s one of the most valuable things you can do. Most entrepreneurs (and people in general) will tell you they’ve learned more from their failures than their successes. By keeping these failures to yourself, no one else can learn from them. In startups, people don’t see failure as a reflection of your talent, they see it as an opportunity to learn and improve. Most startups fail. So if you’re going to get into startups, embrace failure, and learn from it. Then share what you learned.

Form Startup Hubs

Getting a group of entrepreneurs talking is a great step, but finding some common places to do that makes it a lot more powerful. This be a permanent location (co-working space, incubators, technology organizations, cafes) or a scheduled event (meetups, happy hours), but it’s important to establish places where entrepreneurs can co-exist. There are probably a lot more entrepreneurs around you than you think, and getting everyone together is one way to understand the size of your community. This is one of the reasons that Startup Weekend is such a powerful organization. It brings the community together.

Invite Outsiders In

People from more established entrepreneurial cities love helping smaller communities grow. Use this to your advantage. Invite people who have been successful in established hubs to come speak at a local conference, come speak at the local hub, or just come and meet teams when they’re in town. Pay attention to people’s travel schedules (which people always post to Twitter) and if they’re in your area, invite them. Entrepreneurs love sharing knowledge with someone else, and it’s rewarding to do this with a new community. Dave McClure has formed a whole organization around this concept withGeeks On A Plane, which takes entrepreneurs to all corners of the world to teach and learn from the local startup community. Jeff Slobotski has done it for years with the enormously successful Big Omaha conference.

Send Insiders Out

You community can’t expect everyone to come to you or to figure it all out on its own. It’s important to see how people are doing it elsewhere, and there’s no better way to do that than to get knee deep in it. I don’t think I’ve ever spoken with an entrepreneur who took a trip to the bay area who left without learning something new or meeting at least one valuable connection. So use whatever connections you have and visit places with mature communities like San Francisco, New York, etc. If you can’t make it, send ambassadors for you to go learn and then come share back with the community.

Be Patient

A lot of people worry that since top tier investors aren’t interested in their community right away, their efforts aren’t paying off. But they need to be patient. Building a startup community takes a long time.Brad Feld of the Foundry Group spoke about this at last year’s Tahoe Tech Talk, saying it’s taken 15 years to build the community in Boulder, Colorado, even though many people think it’s happened just over the past few years.

Overall, just understand that the most amazing thing about Silicon Valley isn’t the huge amount of venture capital, or number potential acquirers. It’s not all the incubators or co-working spaces. Instead, it’s the collaborative, helpful, and inspiring community that’s developed around it all. It’s the 10 other entrepreneurs sitting next to you at the coffee shop willing to help you through a problem or make an introduction to someone who might be helpful. It’s the support that the entire community consistently gives each other.

A strong community won’t appear overnight, but if you start with the right foundation, the rest will come in time.

Please add anything I missed in the comments.

[Update: A video of Brad’s talk]

Source: TechCrunch